We at Humming Whale are young, restless and brimming withÂ ideas!
We give shape to unique ideas and create awe-inspiring products.Â We push boundaries and stimulate research to transform unheardÂ concepts to innovative consumer products.Â We look to work on challenging briefs from corporates and love to collaborate with like-minded innovators to produce smart and quirky creations.
We thrive on the impossible and live for the moments of Eureka!
Few of our unique ideas transformed into innovative products through persistent research and smart product development.
We pride ourselves on envisioning the most out-of-the-box ideas and campaigns but always in check with the brief, budget, product and target audience.
We tailor the perfect mobile experiences with eye catchy visuals and effortlessly natural userflow, focusing on creating a human touch through the digital medium.
We meticulously bring an idea to paper through mood boards and user feedback at every stage, ensuring an innovative yet efficient design.
We are mobile first with the skills to develop consumer applications across all platforms and a conscious practice of building scalable code architecture.
We have the perfect blend of engineers and designers who coherently take an idea from paper to functional tangible mockups essential for market validation.
We model our approach according to the target segment with an aim to maximize the output through innovative methods and analytical user study.
We use design thinking process to transform a brainwave from thought to reality.
As the first step, understanding the product requirements in detail makes the following process more simplified. Parameters like target audience, budget, timeline and quantity help define the product approach.
Asking the right question is the first and most important step in finding the answer. We make sure to zero down on the exact problem statement so that our product research starts in the correct direction.
Getting usersâ€™ perspective on the product idea, itâ€™s need and usage forms the backbone of product design. We focus on simple and practical design that creates a unique experience in a cost-effective way.
Incorporating user feedback at each stage of development, we create different design iterations of the same product. Every design iteration has the same core value but vary on user behaviour and adaptability.
Once we are satisfied with the software simulated designs, we proceed to create working prototypes of a few. Scientific testing and scalable technology are the major areas to cover in this process step.
We allow the target audience to interact with the product prototype and learn from the customer behaviour. We use our learnings to identify features they use more often and eliminate the redundant ones.
Initial sets of the product are market tested for reviews and possible bugs. Product packaging, presentation and support information are compiled which would help educate the customers.
The go-to-market plan would vary depending on the product and its target audience. Although we make sure that the marketing strategies are as innovative and catchy to give justice to the unique products.
A concept for mobile applications which allows fans to set customized alarms for their favourite player and teams during a cricket match
Web game modelled on the 90s trump cards to create awareness about the prominent candidates during Lok Sabha elections 2014
A Witongo design created for interactive publicity during movie promotions and tours of a youth targeted college based Bollywood movie
Unique quizzing format involving lateral thinking puzzles, designed for branding campaigns around Sachin Tendulkar’s landmarks
We have worked with some amazing clients who have valued our ideas, given us the creative freedom and reaped benefits from our innovative solutions.
We are always open to meeting for innovative ideas, challenging problem statements or just a cup of coffee!