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ABOUT HUMMING WHALE

We at Humming Whale are young, restless and brimming with ideas!

We give shape to unique ideas and create awe-inspiring products. We push boundaries and stimulate research to transform unheard concepts to innovative consumer products. We look to work on challenging briefs from corporates and love to collaborate with like-minded innovators to produce smart and quirky creations.

We thrive on the impossible and live for the moments of Eureka!

INNOVATIONS

Few of our unique ideas transformed into innovative products through persistent research and smart product development.

GLADIUS BLADE

Modified and optimised design of the cricket bat which makes it swifter through the air and safer at the edges!

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INTRICATE COLORING BOOK

inno_4color

India’s first travel based intricate coloring book, published by and available at Crossword Bookstores!

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IWOW

inno_3iwow

‘Walking on Water’ ride which gamifies the magic liquid to create a surface which turns solid when anyone runs on it!

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We pride ourselves on envisioning the most out-of-the-box ideas and campaigns but always in check with the brief, budget, product and target audience.

We tailor the perfect mobile experiences with eye catchy visuals and effortlessly natural userflow, focusing on creating a human touch through the digital medium.

We meticulously bring an idea to paper through mood boards and user feedback at every stage, ensuring an innovative yet efficient design.

We are mobile first with the skills to develop consumer applications across all platforms and a conscious practice of building scalable code architecture.

We have the perfect blend of engineers and designers who coherently take an idea from paper to functional tangible mockups essential for market validation.

We model our approach according to the target segment with an aim to maximize the output through innovative methods and analytical user study.

WORK PROCESS

We use design thinking process to transform a brainwave from thought to reality.

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CREATIVE BRIEFING

As the first step, understanding the product requirements in detail makes the following process more simplified. Parameters like target audience, budget, timeline and quantity help define the product approach.

PRECISE PAIN POINT

Asking the right question is the first and most important step in finding the answer. We make sure to zero down on the exact problem statement so that our product research starts in the correct direction.

USER RESEARCH

Getting users’ perspective on the product idea, it’s need and usage forms the backbone of product design. We focus on simple and practical design that creates a unique experience in a cost-effective way.

MULTIPLE ITERATIONS

Incorporating user feedback at each stage of development, we create different design iterations of the same product. Every design iteration has the same core value but vary on user behaviour and adaptability.

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TANGIBLE MOCKUP

Once we are satisfied with the software simulated designs, we proceed to create working prototypes of a few. Scientific testing and scalable technology are the major areas to cover in this process step.

CUSTOMER BEHAVIOUR

We allow the target audience to interact with the product prototype and learn from the customer behaviour. We use our learnings to identify features they use more often and eliminate the redundant ones.

MARKET TESTING

Initial sets of the product are market tested for reviews and possible bugs. Product packaging, presentation and support information are compiled which would help educate the customers.

LAUNCH STRATEGY

The go-to-market plan would vary depending on the product and its target audience. Although we make sure that the marketing strategies are as innovative and catchy to give justice to the unique products.

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MEET WITH
OUR CREATIVE TEAM

mirik
Mirik Gogri

chief ideator

ayush
Ayush Jain

chief overseer

akshay
Akshay Jalan

chief seeker

birva
Birva Mehta

maker - design

jeenal
Jeenal Patel

sketcher

aniket
Aniket Koltharkar

maker - engineering

OUR CLIENTS

We have worked with some amazing clients who have valued our ideas, given us the creative freedom and reaped benefits from our innovative solutions.

hero

Hero MotoCorp

kkr_new

Kolkata Knight Riders

firstpost

FirstPost

sportskeeda

SportsKeeda

red-chillies

Red Chillies Entertainment

hungama

Hungama Digital

bewakoof

Bewakoof Brands

tseries

T-Series

parkopedia

Parkopedia

essel-world

Essel World

plancess

Plancess Edusolutions

HOW FIND US

We are always open to meeting for innovative ideas, challenging problem statements or just a cup of coffee!

ADDRESS

126, Udyog Kshetra
Above Krishna Motors
Mulund Goregaon Link Road
Mulund (W)
Mumbai – 80

CALL US

+91 22 6797 6511

EMAIL

info@hummingwhale.com